Welcome!

Helping You Come Home to Yourself

Welcome — I’m Liza McFarland (she/her), a Licensed Professional Counselor – Mental Health Service Provider based in Kingsport, Tennessee.

I work with adults who are trying to understand themselves more deeply, especially around identity, self-esteem, ADHD, impulsivity, and patterns that feel hard to break — like binge eating, substance use, or other self-destructive habits. Many of my clients come to me feeling stuck, overwhelmed, or disconnected from who they want to be.

My approach is rooted in Jungian psychology, feminist theory, and positive psychology. In practice, that means we look beneath the surface at the stories and patterns shaping your life, while also highlighting your strengths, values, and the parts of you that are ready for something different.

I provide trauma-informed, culturally sensitive care in an LGBTQIA+ affirming, sex-positive, kink allied, and poly-inclusive space. All parts of you are welcome here.

I also write the Empowered and Struggling Blog, where I share ideas and conversations that often come up in therapy — the things many of us wrestle with privately. It’s my way of reaching beyond the therapy room and starting a larger conversation about what it means to live authentically and unapologetically.

If you’d like to know more about my style and what working together might feel like, you can watch the introduction video below.

Empowered Counseling, PLLC is a therapy practice grounded in Jungian psychology, feminist theory, and positive psychology. This means our work focuses on your individuality, your values, and the strengths you already carry — while also exploring the deeper patterns that shape your life.

I offer telehealth sessions for adults across Tennessee and in-person appointments in Kingsport.

If you’d like to learn more about working together, please visit the Services and Fees page or reach out with any questions. You can also request a free phone consultation to see whether we’re a good fit.